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Its greatest popularity is in the United States, where hundreds, and perhaps thousands of Tournaments take place each year, however it is also now begun to catch on in many other countries. Nike helped to popularize it with its international Joga3 Joga Bonito Tour back in 2006, in which teams qualified at local events around the World, culminating in a big 3v3 World Cup played in Brazil.
It is a much faster paced, and higher scoring game than traditional full sided soccer. The speed of the attack, the use of triangulation, and the strategies bring aspects of Hockey into the game. The quick shift from one end of the field to the other after a goal is scored, or upon loss of possession is reminiscent of Basketball. It requires the blending of individual skills with teamwork.
Its gain in popularity is largely because every member of the team gets equal playing time, and equal touches on the ball. All players on the field are a part of the play. Because of the speed of the game, and the fact that players are constantly in motion, there are frequent substitutions. A typical player may be rotated on six times or more in one game. There are no permanently assigned positions as there are in full sided soccer, giving each team member equal status and equal importance. This helps to develop individual skills.
*source: Wikipedia 3v3
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